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Rain, economy, annexation hamper golf industry
By JAY ALLRED
After a slow economy reduced the number of corporate outings and events at
local golf courses, the golf industry has been waiting for something positive to
happen.
Then came the winter of 2002-03. In March those in the golf industry commented
it can’t get any worse. Optimism for a good spring waned when twice the amount
of rain fell in March and April, causing flooding damage. Add to the full
assortment of woes an ice storm that caused long hours of clean-up.
Officials at one course reported revenue was down 50 per cent over last year and
they are working to create new promotions to draw customers in when the weather
does break. Gillespie Golf Course has planned to reduce its rates to $14 to play
and ride all day to attract customers. Grandview offers half price for kids with
a paying adult. These are just a couple of the examples.
Teaching professionals are feeling the pressure as well. One professional noted
they were down $12,000 on the year due to the weather and was considering a
covered teaching area.
With the city of Winston-Salem looking to annex rural areas around the city, at
least three courses (Grandview, Long Creek and Wilshire) and one range (R.A.’s
Golf) are having to consider where they will come up with the additional money
to pay city taxes and assessments for water and sewer lines.
Stated Harold Kincaid at Grandview Golf Course in Pfafftown, “The drop in
business the first part of this year is 90 per cent attributed to weather. We
just had our best weekend of the year even on a rainy weekend in May. It makes
us feel good about the demand for golf and our golf course. However we are not
happy about being annexed by the city. We have been approached by developers
wanting to buy the course but we don’t plan on selling and we are going to
continue to stay here and run the golf course, serving our community.”
Also, if water and sewer are run along the properties they will have to pay for
the lines running in front of their properties with very little use of those
services. Norris Hauser at R.A.’s Golf estimates it they run water and sewer
along the road frontage of his range it will cost $70,000. He would have to sell
10,000 additional buckets of balls to pay for the assessment.
Golf courses provide recreation for the community and green space buffers.
Nationally, municipalities are divesting of their own golf courses due to
losses. Bryan Park in Greensboro has been leased out to a private management
company after the city was having to subsidize the facility.
It seems that cities could try to work with the privately owned courses to
encourage them to stay in business verses being turned into business parks and
housing developments like Hillcrest, Deep River and Green Valley.
Pros on the move
Hemlock Golf Course has hired Tim Chesney as head golf professional, replacing
Tommy Ziglar. Chesney comes to Hemlock after working at the Country Club of
Salisbury and Dataw Island.
Stonebridge Golf Club has selected Ross Desmond as its new director of golf.
Desmond comes to Stonebridge after three and a half years as head pro at
Crescent Golf Club in Salisbury. Prior to that, Desmond spent nearly five years
at Keith Hills Country Club in Buies Creek.
The hiring of Desmond reunites him with Signet Golf Associates. Signet manages
Stonebridge and was the management firm at Crescent when Desmond was hired there
in December of 1999. Desmond grew up in Durham and was an all-conference player
at Campbell University.
Eden native Bryant Reeser is the new head professional at Meadow Greens Country
Club in Eden. Reeser served as an assistant for more than seven years at
Colonial Country Club in Thomasville before taking over at Meadow Greens for his
first head position April 1.
Reeser, 31, replaces Ricky Dykes, who served as pro from 1998 until his
unexpected death earlier this year.
Reeser graduated from Eden Morehead High School in 1990 and attended Guilford
College where he was a member of coach Jack Jensen’s teams there for four years.
Bob Groff of Reidsville has taken the position as Director of Instruction at
Goodyear Golf Club in Danville.
Groff, 47, is a long-time member of the Carolinas PGA and has played in several
PGA Tour events.
By taking a job in Danville, Groff becomes ineligible for Carolinas PGA Section
events. But he said he was ready to cut back on his playing career to
concentrate on teaching.
He will be conducting clinics for juniors and ladies at Goodyear and is
available for lessons to the public at Goodyear. He can be reached at
336-317-1566 or at Goodyear Golf Club 434-797-1909.
Plantation work
On-going improvements continue at Plantation Golf Club in Reidsville.
Two new ladies tees have been added (holes No. 2 and 3) and a third is under
construction.
A new pond is being built behind the 16th green and 17th tee box and a new tee
will be added for No. 17, extending the length on the short par-4 to about 340
yards.
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